Take a look below at what we can do for you, with some examples we’re really proud to present!
Keep in mind, these examples are not exhaustive. We have 20+ years of experience that can’t all be shown on one web page. Let us know what you’re looking for, and we’d be happy to have a discussion about working with you.
Lastly, our services are constantly evolving – check back as more offerings develop! Better yet, sign up for our newsletter!
Helping you get the important sh*t done!
Brand was very limited in sales by season.
Led an expansion of the brand position to include year-round usage occasions, and developed packaging & marketing content.
Sales revenue tripled over three year period, and expanded to 19 new FDM retailers.
Laying the foundation for success: positioning & strategy work.
Brand needed to plan retail launch of premium, bee education-centric honey.
Built out all selling tools, finalized key selling partnerships, and set-up data dashboards to track sell-in.
Secured 15 retailers in first 12 months. Quickly established brand as leader of the premium segment in honey.
Defining your selling story and setting up promotions
Brand performing well, but needed trade marketing team.
Generated monthly data dashboards, online sales planning systems, pricing elasticity & promotional effectiveness learning. Converted insights into selling tools.
Secured new categories of distribution at 9 major US retailers.
Tangible learnings from the Lessons we've developed.
Brand needed initial success stories to expand their line.
Taught them about advantages of distribution density and staying focused on lead markets only.
Quickly became one of the best-selling supplements in Natural. Product now available across many channels & markets.
Customized in-person sessions on a wide range of industry topics.
Brand wanted to better understand the marketplace in Natural.
Conducted a training session for senior management covering the routes to the consumer, key retailer & distributor profiles, and a deep dive into a few relevant categories.
Company brands are competitive in the Natural market, and continues to add SKUs to their line.
Instant access to expert perspective on key topics.
We're working diligently to bring you this exciting offering. Expect news sometime in the summer of 2020.
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Custom compilation of data sets for the category you play in.
Brand needed to turn data access (syndicated, portal) into a management tool.
Created monthly dashboards to track review dates, sell-in status, current ACV levels, pricing and promotional support.
Freed more time for sales team to be in the field rather than behind desk.
Need help conveying your story in a compelling fashion?
Brand needed to educate retailers about expanding frozen category.
Created first category management program for the frozen category in Natural, including SKU analysis & planogram recommendations.
Gained category control at 15 key retailers, especially during category reviews and promotional placement.
Making sense of strategic initiatives.
Brand wanted to understand the impact of their promotional efforts.
Conducted a promotional effectiveness study, plotting out base and incremental sales lift from two years of promotions across retailers.
Developed clear promotional story across retailers. Reconfiguration of promotional strategy led to 22% increase in ROI.
Tangible learning sessions based in perspective from peers.
Our in-person sessions devoted to a specific topic.
We've run a number of these already, with almost 150 brands attending to date.
Learnings are at the forefront of these sessions, but we also strive to give them a communal feel and sprinkle in some fun aspects too.
Potential hires, fellow brands, marketing connections, etc.
Brand needed to extend its consumer marketing reach.
Created a partnership program with regional humane societies to raise donations.
Brand grew 34% during first year, raising awareness for their brand and the great cause of the humane societies.
Connections to the industry - retailers, brokers, etc.
Brand was successful but needed an extended selling team.
Conducted broker search across channels & geographies, leading to agreement with broker to represent the brand nationally.
Continued 20% growth and brand expands distribution as brand & broker work closely together.
