Helping You Build Your Brand

The Lifespan of a Brand

From category valuation and brand positioning to formalizing your outlet strategy and sales plan, finding the experienced advice, templates and tools for your launch can mean the difference between success and struggle.

Once on the shelf, it is all about establishing early success stories! How do you know if your plan is working?

As you manage your brand, so many challenges lay in front of you. If your brand has plateaued, should you re-stage? Are you getting the most out of your promotional spending? How do you structure for growth? Where can you find a better broker?

Our Mission

More About Us

It’s no secret to anyone who’s gone through it, but building a brand in the food & beverage business is hard! It requires a lot of work, and most likely, a few failures along the way. Luckily, the community in this industry is much like the products we advocate – nourishing, fulfilling, and supportive. In fact, it’s the community we’ve built from 20 years in the better-for-you space, working with 144 brands, that shaped the idea for this venture.

Helping brands face & overcome their day-to-day challenges, we thought: How can we use what we’ve learned from our experience to benefit another brand going through the same issues? And so, Lessons from 100 Brands was born. Check out a few of our lessons up top . That’s just a taste of the expertise we bring to the table. We look forward to sharing more with you!

Like what you hear? Let's make something happen!

Our Services

Consulting & Planning

Brand Strategy

Launch Planning

Trade Marketing

Engagements for in-depth assistance on strategic level projects.

Education & Training

Best Practices

Team Trainings

Online Classes

Custom and on-demand learning to get up to speed on a wide variety of industry expertise.

Tools & Templates

Data Dashboards

Presentation & Selling

Planning & Tracking

Pre-packaged, actionable, and on-demand, these files guide you through some of the more technical aspects of building or maintaining a brand.

Community & Connections

Workshops

Brand Introductions

Trade Introductions

Perspective and guidance from leading brands, and connections to help you build or maintain your brand.

What's Coming Up

Workshops

Dates subject to change due to COVID-19 outbreak.

All Things Velocity

Austin, Texas – New Date TBD (More Info)

Perfecting Trade Storytelling

Los Angeles, California – New Date TBD

Building Brand Positioning: A Roadmap to Success

New Orleans, LA – November 5th

Self-Guided Resources

Two categories of resource that help you learn and accomplish tasks, at the click of a button.

Online Classes: The down-lo on the nuances of running a successful CPG company!

First wave coming Summer 2020

Online Tools & Templates: Pre-formatted presentations, trackers, and forecasting!

First wave coming Fall 2020

Connect with Us

Social Media

Podcast!

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